Hawk (known voice actor Phil LaMarr) is Gustavo's arch-rival and owner of Hawk Records who is the main villian in the series. He appears in the episode Big Time Sparks, where he is determined to drag Jordin away from "Rocque Records" due to smell and then she'll record the song there instead. At the end, Gustavo comes up with a brilliant plan to get back at him. He assigned Jordin to pretend she wants to go to "Hawk Records", so he could go to his car, and get sprayed by the same skunk he delivered to them, and run off. He makes his second appearance in "Big Time Concert", where he is determined to destroy the boys career to the point of kidnapping them to keep them from showing up at their first concert. He has an assistant named Rebecca. It is unknown which episode he'll reappear again